Digital marketing is a huge domain and has several ways to promote and create brand awareness about products, people, companies, etc. One of its creeks is influencer marketing, a form of the social media marketing that involves endorsements about products through influential people like celebrities.
As Indians, our roots directly connect us with cricket, it’s not just a sport but an emotion. The ongoing pandemic dulled the whole nation but there it was the commencing of IPL season 14. People got a reason to cheer and stick to the idiot box with loads of popcorn to support their favorite teams.