Why Website Rankings Matter? A Dive Into SEO
Website rankings matter a lot and have a significant impact on your business. A high-ranking website makes a big difference in increasing organic traffic and brand exposure.
As per stats, 93% of purchases begin with an online search, but there is cutthroat competition in the SERPs. This is why ensuring the online visibility of your business on top of your competitors is crucial.
Search engines like Google may only send you traffic if you can get your website to appear on the first page of results for relevant keyword searches.
Therefore, putting your SEO tactics into action becomes an important business strategy for improving your website’s ranking.
Let’s try to understand more about why website rankings matter so much and also have a look at some of the important SEO factors that determine your website’s ranking.
Understanding Google Ranking
The position in which your website appears when a user searches for a keyword or query related to it is determined by Google’s ranking system. Google will display the top 10 websites that it believes are relevant to that particular search phrase on the first page of the SERP.
Your website appears at the top of these results if ranked in position one. Nevertheless, the reasons can differ.
One of the top reasons is that Google wants to give its users the best possible experience when searching, so it gives priority to sites that it deems to have a positive and relevant user experience.
Other factors that play a role in Google’s ranking process include keywords, optimized content, page speeds, bounce rate, backlinks, and so on.
Advantages Of Top Website Rankings To Your Business
It could be a great chance for your business if you can rank well on the first page of search results. But bear in mind that the success of your SEO effort depends not only on whether you can get your website ranked in the top 10 but also on improving and maintaining its position there. In case you have succeeded in doing so, the following are some of the expanded opportunities and benefits that your business can get.
- More Traffic
The higher your rank in SERPs, the higher your click-through rate (CTR), which will rise dramatically. A page that appears first receives over 28% of all clicks. In fact, around 70% of the total clicks come from the top 5 search results on Google.This indicates that when your website appears at the top of the SERPs, it is more prominent in genuineness and trust. This ultimately increases leads and traffic on your website.
- Boosts Conversion Rates
More relevant traffic to your website is brought about by a higher website ranking. If people see your website listed on the first page of search results, they are more likely to click through and have a look at what you have to offer.As a result of your enhanced visibility and relevancy, you draw in customers who are actively looking for products or services related to your industry, which raises your conversion rates.
- Cost Reduction
The higher your business ranks in the SERP, the more the business has the potential to generate leads organically. Therefore, you can successfully cut your advertising costs with top rankings in SERPs.
- Greater Trustworthiness
According to data, website visitors believe that the websites that rank first in the search results are among the more reliable and authentic businesses in their industry. This helps you gain an advantage in this psychological game when ranked on top.
- Stand Out From Competition
In the immensely competitive online market of today, companies aim to surpass their competitors. You can differentiate yourself from the competition, increase exposure, and draw in a larger online market share with a website that ranks well.
Important SEO Factors Determining Your Website’s Ranking
- Optimized Content
Ensure that the keywords you wish to rank for are optimized in your on-page content, blog posts, page titles, meta descriptions, URLs, and more.
- Character Count Limits
Ensure that the page titles and meta descriptions on your website are optimized with respect to the character count limits.
All search engines consider backlinks as one of the major ranking aspects. However, ensure that you get high-quality backlinks, as poor-quality backlinks may hurt your SEO.
- User Experience
This is yet another important factor that search engines consider while ranking your website. A poor user experience can put all your SEO efforts at stake and lower your ranking.
- Page And Site Speed
Search engines do not want their users to get a bad user experience. So they do not want to deliver slow-loading results and put users off. Therefore, this factor also affects your website ranking in the SERPs.
There is no 100% assurance that you will always stay in the top-ranking position. Even after you have reached there by adhering to the various ranking factors available. But constantly optimizing for changes in user intent, competitor activity, and Google algorithm updates, can help you to maintain your position on the top as these factors largely affect your ranking levels.
Before any major impacts, try to optimize your website to help stabilize and hold onto your rank. Link-building efforts, in addition to optimization and keyword research, will help you establish credibility. Also, sustain the flow of natural traffic to your website.
All things considered, improving your website’s ranking can be a continuous process that calls for expertise and patience. You will, however, eventually gain from it. If you are not familiar with SEO and the workings of search engines like Google, you might want to consider an expert to assist you in these areas. This is where Arista Systems can help you find the best approach for your business. They will help you to stay ahead of the curve. Get in touch now!