How Influencer Marketing Changed the Dynamics of Marketing!

Influencer Marketing

How Influencer Marketing Changed the Dynamics of Marketing!

Digital marketing is a huge domain and has several ways to promote and create brand awareness about products, people, companies, etc. One of its creeks is influencer marketing, a form of social media marketing that involves endorsements of products through influential people like celebrities. Earlier, the term was famously known as word-of-mouth marketing when it was less recognized. Over the decade the marketing game has evolved and boosted audience engagement. If you want to know how influencer marketing changed the dynamics of marketing, scroll down below.

Nowadays companies/brands are hiring content creators who sponsor their content for spreading the word through social media. It may sound cliché in today’s age but, the facts state influencer marketing can generate 11 times the ROI than traditional advertising. The content is then published through influencers on multiple platforms, some of them are Instagram, Facebook, Pinterest, Snapchat, etc.

When we talk about influencers, it’s nothing but individuals creating stellar content that entices the audience to view and engage in it. Additionally, there are many people in the field who are actively creating good content on a daily basis with their area of expertise and producing content that the audience appeals for. Also, a rule for influencer marketing is that the influencers must have substantial followers on social media.

Let us see what type of content creators can be a part of influencer marketing, and what their average workload of content creation is –


According to the Creator Monetization Report 2017 numbers, almost 36% of bloggers produce video content, 7% do live videos, and 8% participate in podcasts.

Video Creators

Around 26% of video creators create blog posts, 24% use a live video, and 7% employ podcasts.


More than half of podcasters utilize video to advertise their shows, with 31% employing live video and 40% promoting sponsored episodes.

“Over the next year, the publishing frequency of video creators may reach up to 74%, blog posts will be 66%, live videos may reach 58% and podcasting will rise by 34%.”

Creation, execution, and integration are the three main phases of marketing. Where many brands spend tons of money and time on all the above, influencer marketing sounds like a feasible option with a better outcome.

Marketers are shifting their perspectives and employing strategies that may work in their business’s favor. Although, what makes these big brands approach influencers on social media to spread the name? The audience is easily influenced by aesthetics, may it be images, music, or graphics. When an influencer clicks a picture of amazing food in a flat lay arrangement, they catch the user’s attention. It also applies if they use a trending music piece or striking graphics. It’s all a part of great marketing strategies that come from individuals that enable people to buy their products or use their services.

With ever-evolving marketing tactics, people are adapting to the shifting dynamics and focusing on customer-centric strategies. More to say, influencer marketing and content creation are creating opportunities for both marketers and influencers to spread brand awareness.