How Influencer Marketing Changed The Dynamics Of Marketing!
Digital marketing is a huge domain and has several ways to promote and create brand awareness about products, people, companies, etc. One of its creeks is influencer marketing, a form of the social media marketing that involves endorsements about products through influential people like celebrities. Earlier, the term was famously known as word-of-mouth marketing when it was less recognized. Over the decade the marketing game has evolved and boosted audience engagement. If you want to know how influencer marketing changed the dynamics of marketing, scroll down below.
Nowadays companies/brands are hiring content creators where they sponsor their content for spreading the word through social media. It may sound cliché in today’s age but, the facts state influencer marketing can generate 11 times the ROI than traditional advertising. The content is then published through influencers on multiple platforms some of them are Instagram, Facebook, Pinterest, Snapchat, etc.
When we talk about influencers, it’s nothing but individuals creating stellar content that entices the audience to view and engage in it. Additionally, there are many people in the field of who are actively creating good content on a daily basis with their area of expertise and producing content that the audience appeals for. Also, a rule for influencer marketing is that the influencers must have a substantial amount of followers on social media.
Let us see what type of content creators can be a part of influencer marketing, and what their average workload of content creation is –
Based on the statistics of the Creator Monetization Report 2017, around 36% of bloggers create video content, 7% do a live video, and 8% are involved in a podcast.
Around 26% of video creators create blog posts, 24% use a live video, and 7% employ podcasts.
There are 55% of podcasters who also blog, 40% who employ video to spread the word of the sponsored content, and 31% who use a live video.
“Over the next year, the publishing frequency of video creators may reach up to 74%, blog posts will be 66%, live videos may reach 58% and podcasting will rise by 34%.”
Marketing can be broadly distributed in three stages; creation, execution, and integration. Where many brands spend tons of money and time on all the above, influencer marketing sounds like a feasible option with a better outcome.
Marketers are shifting their perspective and employing several strategies that may work in their business’s favor. Although, what makes these big brands approach influencers on social media to spread the name? The audience is easily influenced by the aesthetics, may it be images, music, or graphics. When an influencer clicks a picture of amazing food in a flat lay arrangement, they’re catching the user’s attention. It also applies if they use a trending music piece or striking graphics. It’s all a part of great marketing strategies that come from individuals that enable people to buy their products or use their services.
With ever-evolving marketing tactics, people are adapting to the shifting dynamics and focusing on customer-centric strategies. More to say, influencer marketing and content creation are creating opportunities for both marketers and influencers to spread brand awareness.