The process of acquainting a new user with a product is known as User Onboarding. A smart user onboarding experience accelerates your new users’ time to value by guiding them to their aha moment and getting them to activate sooner.
What are the principles of User Onboarding?
#1 Obsession of Onboarding
User onboarding should be simple, clear, and concise. Users should know exactly what to do and where to go. If they don’t understand something, they’ll leave.
Your user onboarding experience should be consistent across all platforms. If you’re not sure how to make your user onboarding great, start with a mobile-first approach.
Start with the basics. Make sure your user onboarding includes things like:
- A clear call to action (CTA).
- An introduction to your brand/product.
- A way to get started.
- A way to contact you.
- A privacy policy.
- An FAQ section.
- A way to log out.
- A way to report issues.
- A way to share content.
- A way to connect with others.
You have to be obsessed with the feeling of helping users autonomously. Work hard on the reality of users and how they’ll engage with your product or service.
#2 Onboarding is and Outcome
Businesses that set up a good user onboarding experience can reap a lot of benefits. As a result, it can increase user loyalty and willingness to make purchases by 10%. It also helps businesses attract new clients and drive sales. In fact, companies with excellent user onboarding are able to drive twice as much traffic as those who don’t.
The best way to design user onboarding is to engage your users. It should also be delivered in a simple and clear manner without any jargon or complicated language. The best onboarding experiences are the ones that feel like a conversation instead of a message. It’s important that your onboarding experience is customized for each specific user. This way, your customers will be more engaged and convert faster.
#3 User Onboarding is a Continuous process for Businesses.
User Onboarding is a Continuous process of making the user experience easier while getting them familiar enough with the product. It’s a reason why 9 out of 10 user onboarding fails. It’s important to explain what the app does and why it’s beneficial for the user. It’ll help make the product stickier with their attention. If you don’t have an onboarding strategy for your app, now is the time to start!
Tips And Best Practices For User Onboarding
So, you want to swiftly convert consumers into devoted customers?
You must pay attention to your user onboarding process if you are to achieve this. According to research, 58 percent of companies prioritize user onboarding, while the rest don’t give it much thought.
The only thing that will happen if you don’t incorporate an efficient user onboarding UX best practices plan is that you’ll wind up spending a lot of money on user acquisition and losing the majority of the consumers you get.
Let’s not waste any more time this year figuring out the best user onboarding strategies and recommendations.
1. Know What Your Customers Want.
“Why do customers need my product?” is a big question that many firms overlook. The major “why” enables businesses to determine whether they can grasp attracting new users or not. Conduct customer surveys to learn what they want from your product and how to improve your user onboarding process.
- Here are some details about your customers that you should be aware of:
- What are their names?
- What are they looking for?
- What are their aches and pains?
- What are the duties they must complete?
- What is preventing or threatening to prevent them from using your product or service?
- Where did they become stuck if they got caught at a certain point?
After you’ve answered the following questions, you’ll be able to make a good plan.
2. Keep An Eye Out For An “Aha” Moment.
The ‘aha’ moment is an important part of a successful user onboarding process. This depicts users that discover something unique in your product and learn as much as they can about it as quickly as possible. Furthermore, this is the point at which users completely comprehend the value of your product and are willing to pay a higher price for it.
Here are a few more ideas to help you get that “aha” moment:
- For delivering the “aha” moment, employ a free trial or your website.
- Later, inquire for user details.
- Before your users use the product, don’t ask for their account details.
In other words, you must determine what is keeping folks from experiencing an “aha” moment. Is this a problem with your registration form? Is the issue with the information you supply for your product or anything else?
3. Make A Positive First Impression.
User onboarding begins the moment a user interacts with your product for the first time. This could be accomplished by visiting your website, reading your blog, clicking on a link, and so on. Furthermore, success hinges on making a strong first impression. You only get one chance to make a first impression, after all.
So, how can you make a positive first impression?
- Make a fantastic user experience design
- Make it simple for users to sign up for your service or learn more about it.
- You include a nice welcome together with the necessary information that isn’t overly complicated.
User onboarding reveals if your product will succeed or fail, as well as what sets you apart from the competition.
4. Consider How Fierce The Competition Is.
Considering that you aren’t the only one in business and that thousands of organizations are attempting to do the same thing as you, owing to the fact that the barrier to entry is as low as it has ever been.
Why is it that only a small fraction of organizations succeed in being unique in their customer onboarding process? It’s because they put their money into their users, not just their products.
Worst of all, the majority of users that quit will very certainly not return.
5. Create A Positive User Experience.
An excellent user experience may make or break the onboarding process. Users that use your product for an extended period of time are more likely to become long-term clients. You must keep people engaged through actionable UX/UI designs that appeal not only to their eyes but also to their experience in order to ensure that they become long-term users of your product.
Here’s what will happen if you utilize the right onboarding UX/UI patterns:
- Will persuade users that your product is valuable.
- Make them spend more time with your product by encouraging them to do so.
- Persuade the user that you are knowledgeable about your goods.
Furthermore, a strong user experience is an integral component of the onboarding process and keeps users interested throughout. In other words, it will persuade users that you are the best option.
6. Use Emails To Set Up Auto-Responders.
Your auto-response email is a great way to gain new signups and lead your users to the “aha” moment we discussed before. Furthermore, sending emails, later on, can be a wonderful way to adapt to different learning methods and even send out behavior-based emails.
What is the ROI for User Onboarding?
User Onboarding is the process of using a product to get new users familiar with the app or service, while also demonstrating the benefits they can enjoy by using it. It’s a clear way to show users how your app or service can benefit them, and it helps motivate them to complete the process of becoming valuable members of your community.
First, you need to give users a clear understanding of your mission and what it is that you do. Make sure you have a clear call to action, so visitors know exactly what you want from them. It’s always good to have a free sample or free demonstration. This gives visitors a free taste of your product and they’ll be more likely to come back and purchase.
Generally, the ROI of User Onboarding is improving the customer’s experience with the product and increasing customer retention.
For more on User Onboarding, visit : Your Guide To Onboarding Flows: Complete With Examples For 2023
Conclusion
That’s all there is to this blog. These were our recommendations for establishing an ideal user onboarding experience. Of course, the ‘aha’ moment must be included in the user onboarding process, and your product must be straightforward and easy to use. If you don’t, you’ll just have a bunch of people leaving.
Spend some time studying what your users want and where their pain spots are during the user onboarding process. We’re confident that once you’ve completed all of this, you’ll be able to determine the next step.