Meta Business Suite: Manage Facebook & Instagram In One Place

Meta Business Suite: Manage Facebook And Instagram In One Place

Meta Business Suite: Manage Facebook And Instagram In One Place

Facebook can be complicated at times, and its several applications—Meta Business Manager, Meta Business Suite, Ad Manager, Commerce Manager, Events Manager, etc.— may serve to make matters more complex.

Well, in this blog we’ll shed light on it (formerly Facebook Business Suite) and how it can make things simple when managing Facebook and Instagram.

We cover you, whether you’re a business owner, freelancer, marketer, or agency owner!

So, let’s dive deep!

What Is Meta Business Suite?

Before we discuss anything else about Meta Business Suite, let’s get to some basics by understanding it.

It was introduced in 2002 which is a full-featured social media management solution for Facebook and Instagram. This native application allows you to perform a wide range of tasks, including content creation and scheduling, engagement response, insight analysis, and much more. Moreover, you can also arrange assets, run advertisements, and plan organic campaigns.

You can perform all of the tasks above—as well as many more—in a single tab with it, as it operates more like a standard social media management tool.

Toggling between accounts is another great feature of Business Suite that makes it easy for you to manage Facebook and Instagram.

Benefits of Meta Business Suite

The Meta Business Suite offers a wide range of features and benefits that can revolutionize the way you manage your business.

  1. Market Research and Data Analysis: With these features, you can gather valuable insights into consumer behavior, market trends, and competitive landscapes.
  2. Customer Engagement and Conversion Optimization: It provides powerful tools for engaging with your customers and optimizing your conversion rates.
  3. Intuitive User Interface and Ease of Use: It is designed with user-friendliness in mind. Its intuitive interface and easy-to-navigate features make it accessible to business owners of all backgrounds.
  4. Integration with Other Platforms: It seamlessly integrates with other platforms and tools, allowing you to streamline your business operations.

Who is the Meta Business Suite for?

The Meta Business Suite is a versatile tool that caters to various businesses and industries. Whether you’re a small startup, a mid-sized company, or a large enterprise, it can provide immense value and help drive your business forward.

It is not limited to any specific industry. Whether you’re in e-commerce, hospitality, healthcare, or any other sector, the suite provides the tools and resources needed to effectively manage your social media presence, engage with your target audience, and drive measurable results.

No matter the size or industry of your business, the Meta Business Suite is designed to unlock success and support your growth objectives.

How do I get Meta Business Suite?

To begin with it, link your business email to Facebook. Set up an account at and follow the steps to integrate pages, ads, and people into your account.

Add pages to Meta Business Suite

Once you’re logged in to Meta Business Suite, follow these steps to add your business pages:

  1. Log in to it.
  2. Navigate to Pages, and click “Go to business settings.”
  3. Press “Add,” and select “Add a Page.”
  4. Type your business page name, and select it. Page addition in Meta Business Suite requires admin privileges.
  5. Close the window with the green checkmark, and the page should be added.
Add ad accounts to the Meta Business Suite

To manage your ad accounts using Meta Business Suite, follow these steps:

  1. Log in to it.
  2. Navigate to “Business settings,” and select “Ad accounts.”
  3. Press “Add,” and choose “Add an ad account.”
  4. Input ad account ID, click “Add ad account.”
  5. Manage existing or create new ads as directed.
Add people to the Meta Business Suite

Collaboration is a key feature of Meta Business Suite. To add team members:

  1. Log in to Meta Business Suite.
  2. Navigate to “Business settings,” choose “Users,” then “People” and then click “Add”
  3. Enter employee email(s) for Meta Business Suite invites. Choose their Business Role.
    • Admin Access = Full Meta Business Suite access
    • Employee Access = Limited access to specific accounts and tools, recommended by Facebook.
    • Finance Analyst or Finance Editor = Two more access levels for the accounting team are accessible under “Show Advanced Options.”
  4. After granting Employee Access, you can control access to assets like Facebook Pages, Instagram profiles, ad accounts, or pixels, and related tasks like managing ads, responding to messages, or creating a post. Toggle to grant or restrict access to any asset, then click “Invite” to finish.
  5. A window with a green checkmark will appear; click “Done” or “Add more people” to invite additional employees to Meta Business Suite.

With these steps, you can set up your Meta Business Suite and effectively manage your social media presence.

Meta Business Suite Vs Meta Business Manager

The “front-end” ownership of Facebook business page and Instagram business account can be found on it. This covers all aspects of your page’s community management, such as creating and scheduling posts, responding to comments, and managing Facebook and Instagram messaging.

On the other hand, the “back-end” ownership of your Facebook business page is the purpose of Meta Business Manager. Specifically, Manager allows you to control business settings that Business Suite doesn’t, such as billing for ads and managing assets.

How To Use Meta Business Suite?

  • 1. Getting Started
    To get started with Meta Business Suite, you must need a Facebook business Page or an Instagram business account. If you don’t have a Facebook account, by going to and selecting “Create an account,” you can create one. Further, you can add pages, ad accounts, and users to your account.
  • 2. Filling Contact Info
    Put in your birthday, phone number, business email address, complete name, and password. Your followers won’t be given this information. Facebook will utilize it just for communication.Please note that your Facebook account needs to be connected to your business email to use the Meta (Facebook) Business Suite.
  • 3. Selecting The Facebook And Instagram Accounts
    In Business Suite you can claim your Facebook and Instagram profiles that you own. However, you will not be able to pick an account that belongs to someone else.Also, an Instagram account must be changed to a creator or business account to get managed under Business Suite. Facebook will prompt you to switch accounts before allowing you to proceed with the setup if you attempt to choose a personal account.
  • 4. Adding Pages
    Here’s how you can add pages to Meta Business Suite:
    • Open Suite and log in.
    • Click “Go to business settings” after swiping to the Pages section.
    • Choose “Add a Page” after clicking the “Add” button.
    • Enter your company page’s name in the search bar and choose it when it shows up in the drop-down menu. To add a page to it, you need to be the page admin.
    • There will be a green checkmark on a new window that opens. The page should now be visible in your Pages area after you click “Close.”
  • 5. Adding Ad Accounts
    Following are the steps to add ad accounts to Business Suite:
    • Log in to Meta Business Suite.
    • Go to the panel called “Business settings” where you can find and click “Ad accounts”.
    • Choose “Add an account” after clicking “Add.”
    • Click “Add ad account” after entering your ad account ID.
    • Start managing an ad campaign or create a new one.
  • 6. Adding People
    Here’s how you can add people to Business Suite:
    • Log in to Meta Business Suite.
    • Click “Users” in the “Business settings” tab then choose “People” using the drop-down option.
    • Select “Add” from the menu.
    • For each employee you want to invite to it, enter their email address. Also, decide the Business Role you would like to give them.
    • You can grant access to particular assets and tasks associated with those assets on the page that appears when you grant Employee Access. Once finished, press the “Invite” button.
    • Click “Done” after there is a green checkmark on a new window that opens.

Is Meta Business Suite different from Facebook (Meta) Business Manager?

While the Meta Business Suite and Facebook (Meta) Business Manager serve similar purposes, the two have some key differences.

  1. It is an expanded and enhanced version of the Facebook Business Manager, offering additional features and functionalities designed to cater to a wider range of business needs.
  2. It takes the core features of the Facebook Business Manager and adds new capabilities that extend beyond the Facebook platform. While the Facebook Business Manager primarily focuses on managing Facebook Pages, ads, and audiences, it expands its scope to include additional social media platforms, analytics tools, and integrations with third-party applications.
  3. It also offers advanced analytics and reporting features that go beyond what the Facebook Business Manager provides. With it, you can gain deeper insights into your social media performance, track key metrics, and generate detailed reports to inform your decision-making process.
  4. Furthermore, It offers seamless integration with other platforms, allowing you to manage your business across multiple channels from a single interface. This integration extends beyond Facebook to include platforms like Instagram, WhatsApp, and Messenger, giving you a holistic view of your social media presence and enabling you to streamline your operations.

How to manage users as an Admin

As an admin of the Meta Business Suite, you have the authority to manage user access as well as permissions within the platform. This allows you to control who can view also edit certain data, ensuring the security and integrity of your business information.

  • To manage users, start by accessing the Admin settings within the Meta Business Suite.
  • Here, you will find options to add new users, remove existing users, and modify user permissions.
  • When adding a new user, you will need to provide their email address and assign them a role based on their responsibilities within the business.
  • Roles can range from admin, who has full access and control, to analyst, who can view and analyze data without making changes.
  • Once users are added, you can specify their permissions by granting or restricting access to specific features or data sets. This allows you to tailor user access to their specific needs and roles within the business.
  • In addition to managing user access, it also offers the ability to track user activity and monitor changes made within the platform.
  • Managing users as an admin in the suite gives you the flexibility to collaborate effectively while maintaining control over your business data and operations.

Tools In Meta Business Suite

  • 1. Analyze Meta Insights
    You can view performance insights for your pages using Meta Business Suite. Further, you can examine what content worked well and what did not and accordingly create engaging content in the future.
  • 2. Create Posts And Stories
    With this, you can create posts and stories for both Facebook and Instagram all in one place and schedule each one out.
  • 3. Manage Inbox
    With the Inbox Tool, you can effectively not only manage but also respond to Facebook and Instagram comments from a single place in Business Suite.
  • 4. Manage Ads
    With Business Suite you can create Facebook and Instagram ads and keep track of their performance. You can do this by tapping on the ‘Ads’ icon in the left sidebar of your dashboard where you can also find various ad metrics.
  • 5. Generate Leads
    You can also leverage Facebook and Instagram to generate more leads by using the Instant Forms feature in the Meta Business Suite.
  • 6. Other Tools
    You can book business appointments, manage orders, and also list services on your page with Business Suite.

How to use social media analytics in Meta Business Suite

The Meta Business Suite offers robust social media analytics features that can help you measure performance, track key metrics, also gain valuable insights into your audience and content. Here’s how you can leverage social media analytics in it:

  1. Access Analytics Dashboard: Here, you’ll find an overview of your social media performance across various platforms, including Facebook, Instagram, and more. The dashboard provides a snapshot of key metrics, such as reach, engagement, and impressions, allowing you to assess your overall performance at a glance.
  2. Analyze Audience Insights: Dive deeper into your audience’s demographics, interests, as well as behaviors using the Meta Business Suite’s audience insights feature. This provides valuable data about your audience’s age, gender, location, and interests, enabling you to tailor your content and campaigns to their preferences.
  3. Track Post Performance: The Meta Business Suite offers post-level analytics, allowing you to track metrics such as likes, comments, shares, and click-through rates. By analyzing this data, you can optimize your content strategy and focus on creating engaging and high-performing posts.
  4. Measure Ad Campaign Performance: The Meta Business Suite’s analytics tools can help you assess their effectiveness. Also, track metrics like impressions, click-through rates, and conversions to gauge the success of your ads. This data-driven approach allows you to refine your targeting, messaging, and budget allocation to achieve better results.
  5. Generate Reports: It enables you to generate detailed reports as well as summarize your social media performance. Use these reports to measure progress over time, identify areas for improvement, also communicate your social media ROI to stakeholders.

By leveraging the social media analytics capabilities of the Meta Business Suite, you can gain a comprehensive understanding of your social media performance also help you to make data-driven decisions to optimize your strategy. Keep track of key metrics, analyze audience insights, also generate reports to unlock the full potential of your social media marketing efforts.

The Final Say

Not only for creators, personal brands, but also businesses looking to optimize and enhance Facebook and Instagram marketing, Meta Business Suite is just the ideal tool. You can manage all in one place also effectively utilize your time and resources.

However, if you are looking for professional extended support get in touch with the expert marketing team at Arista Systems now.

Frequently asked questions

1. Can you use Meta Business Suite without Facebook?

To begin with it, you’ll require either a Facebook business Page or an Instagram business account. If you don’t have either, here’s how to set them up:
Establish an online business presence not only with a Facebook Page but also with a Instagram.

2. Can I use Meta Business Suite only for Instagram?

Meta Business Suite is a mobile and desktop application linking Facebook and Instagram business profiles, providing a central hub for managing posts, ads, and communications across these platforms while monitoring content performance.

3. How do I merge Facebook and Instagram on Meta Business Suite?
  1. Log in to your account.
  2. Link not only Instagram but also Facebook accounts in the settings section, ensuring proper permissions.
  3. Find where you can create as well as manage posts.
  4. Choose both your accounts for posting.
  5. Not only develop your content but also publish it simultaneously on both platforms.
  6. Check that the content appears correctly on both Facebook and Instagram, adjusting as needed.
4. How to Add Instagram Account to Meta Business Suite

To add an Instagram account in your Business Manager:

  1. Go to Business settings.
  2. Click Accounts.
  3. Click Instagram accounts.
  4. Click the blue Add button.
  5. Click Connect your Instagram account.
  6. Enter your Instagram username and password.
5. How to connect and manage a Facebook Page with Meta Business Suite

Connecting and managing a Facebook Page with the Meta Business Suite is a straightforward process. Also this can be done in a few simple steps.

  1. Create a Account
  2. Access the Business Settings
  3. Connect your Facebook Page
  4. Verify Ownership
  5. Manage your Facebook Page
6. What do I do if my account is restricted?

If your account is restricted then take the recommended steps for your account. Those are:

  1. Confirm your identity.
  2. Complete verification.
  3. Secure your account.
  4. Request a review.
7. I’m getting a lot of spam on my Facebook account. Any tips on how to reduce it?

If you are getting a lot of spam on your Facebook account, take the following steps to reduce it:

  • Check your login history for suspicious logins.
  • Check your Activity Log also delete any unwanted actions.
  • Delete any photos, posts, Pages, groups, or events that you didn’t create.
8. Why won’t my Facebook business page connect to Instagram?

If the page you want to connect to is not showing in the drop-down from your profile, it is mainly because you don’t have Facebook access to that Page. Check your Page’s settings as well as make sure you have permission to add that Page to your Instagram professional account.

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