7 Tips to boost your PPC Campaign Performance
PPC is an advertising model which is an acronym for Pay per click. PPC Campaign is one of the most effective models that help you regulate your budget and conversions accordingly.
As Dennis Bell of Byblos coffee says, “The most effective form of online marketing is PPC advertising. It brings targeted and qualified traffic to your website”
Here are 7 tips that would help improve your PPC Campaign Performance-
Track your conversion and sales rate
To make your campaign successful, you need to see from where your success is coming. Tracking allows you to know which keywords, placements, copies, audiences, etc. are making your money and hence, put more money into the one working more.
Tracking your page URL via ValueTrack Parameters helps you reveal the hidden fields. You will know from where the visitors are coming to your URL, the entire history of the user, what keyword they searched for, etc.
Eliminate negative keywords to drive more conversions
As it is important to use the correct keywords in your campaign, it is also crucial to remove the negative keywords. Users searching for those words may end up in your ad and hence, the wrong audience will be targeted.
You can see what Google says about negative keywords.
Keep a 1:1 ratio of search terms and keywords
Does your search results: keyword ratio looks like this? It depicts that for 132 search terms, only one keyword shows up which may not be the best practice to improve your PPC Campaign in long run.
When you know which of your keywords is generating which search on Google, it becomes easy to-
– Increase your quality score
– Decrease your CPC (cost-per-click)
– A great hike to your impression share
– Boost your average position
But how do you do that? By using something called Single Keyword Ad Groups (SKAGS) which helps you achieve a 1:1 ratio over 132:1
This is the difference you may see in your ratio once you start using the tool.
Understand your cold and warm audience
Not all visitors to your website visits with the intent to buy. Here is a scale to know if they are warm or cold audiences.
And we think, it’s obvious as a person who is searching for something really wants to know about it but someone who has just seen a display ad or a social media ad may not be interested but thought to just visit the website.
Once knowing about the nature of your audience, how do you convert them? By using appropriate CTAs at the right stage.
When people don’t know about you, give them something valuable for FREE and follow the AIDA framework of Awareness, Interest, Desire, and Action to convert cold clicks.
Here’s a set of CTAs you can use according to each stage.
Set up high-converting landing pages
Once you get your user on your page, it’s become super important to retain them for as long as possible. The goal of a landing page is to convert as many visitors as possible, hence your landing page should communicate with the audience in various ways.
Also, keeping the point in mind that 55% of people visits a website via mobile phone, you just can’t afford to not make your landing page mobile-friendly.
Visit this to know in-depth about how to create a landing page that creates high conversions.
Monitor your CTR
Click-through Rate (CTR) is the ratio of people who click through your ad after they see it. It’s the ratio of impressions to the number of clicks.
Analyzing CTR from time to time helps you get clear on what’s working in your campaign and what’s needs revision.
Most marketers consider a “good” Google Ads CTR to fall somewhere between 3% and 5%.
How can you track your CTR? Under the keyword section of your Google Ads Campaign, click on search terms.
– Create separate ad groups for each location
– Add a question-based headline that pushes the users to find the answers
– Include a strong call-to-action
– Take a back seat from underperforming campaigns
– Highlight prices in your ad copy
When you focus on the impression share, you realize where you are actually spending the money on. You need to spend the maximum on high-performing keywords.
You can track it via the Google Ads dashboard
These were the top 7 tips that if you follow can boost your PPC Campaigns to 10X
We hope this blog helped you get insights into the PPC advertising method.
We specialize in Google PPC and help US-based businesses reduce their cost-per-click. You can contact us at firstname.lastname@example.org and allow us to set up your PPC campaigns.