The 4 Hottest Trend In Paid Media In 2022


We can’t say it enough: 2021, we bid you farewell! So, now that it’s out of the way, let’s look ahead. In 2022, what can we expect from paid media marketing? What strategies will be carried forward from 2021, and what new techniques will be introduced? Here are four paid media trends we’re excited to see in 2022, whether you’re searching for a refresher or simply want to stay current.

Let’s look at the Hottest Trend in Paid Media in 2022.

1. Use Personalization To Make It More Personal.

After an Instagram scroll, you might notice advertising for the Jordan 1s you Googled before or shirts from Dan Flashes with unusual patterns. That’s what personalization is all about.

Personalization has always been a key component of our paid media operations, and it will continue to be so in our marketing plans for 2022.

If you’re not familiar with personalization, think of it as a means to create information based on a customer’s preferences and critical data points acquired from their involvement. You then segment your lists based on their preferences, and instead of offering generic material, you use machine learning to serve adverts personalized to them.

It works, believe us. Seventy-five percent of customers are more inclined to buy from a store that greets them by name, makes product recommendations based on previous purchases, or understands their purchase history. Personalization is used by social networks and PPC marketers to reach out to their clients and convert them.

Here are some pointers on how to personalize your paid adverts in 2022:

  • Gather high-quality data
  • Excessive retargeting should be avoided.
  • Don’t be obtrusive.
  • Think about the timing.
  • Don’t oversell; instead, nurture.
2. Get Comfortable With QR Codes

You’ve certainly scanned a rapid response (QR) code to look at a restaurant’s menu or to pay for parking—they’re all over the place. As a result, embrace QR codes in 2022, as they’ll continue to gain traction (even after rising from the dead).

According to a recent survey, one billion smartphone users will scan a QR code by 2022. Furthermore, 68 percent of global QR code users are between the ages of 25 and 54, presenting a huge multi-generational marketing opportunity. But, before we go any farther, let’s review the two sorts of QR codes:

We suggest dynamic codes since they allow greater flexibility, but you can use a static code if you have a landing page or content that won’t change.

Are you ready to prioritize QR codes in 2022? By sharing coupons, service offerings, review requests, or other useful information in paid advertising, you can add another dimension to your digital approach.

3. Make A Statement Through Social Impact

We are concerned about the societal impact of our work. We’d also like to see more companies use social good marketing. After all, 88% of consumers want businesses to help them make a difference, and a third of worldwide consumers are willing to pay more for environmentally friendly options (we told you values are important in marketing).

So, to raise awareness in 2022, should you employ paid media marketing to advertise your green practices, B Corp designation, or philanthropic partnerships? Absolutely.

Highlighting your social effect demonstrates to your customers that you’re in it for more than just the money. They can also vote with their dollars by choosing a vendor that shares their ideals. Start with social sponsored ads on Instagram, Facebook, Pinterest, Linkedin, or TikTok if you’re not sure where to start.

Here are some guidelines for using social media ads ethically:

  • Don’t over promise or confuse your audience by lying. Create a social media post that directs your followers to a landing page that promotes the change you’re promoting in your messaging.
  • Observe privacy guidelines: Target the proper people, but don’t forget to keep your customers’ information private and stay away from deceptive audience research approaches.
  • Stay unbiased: Be dependable. Be the change you want to see in the world.
  • Remain connected: Pay attention to your supporters and form alliances with organizations that share your values.
4. Broaden Your Social Network

We talked about how to improve your content strategy and how to use TikTok as a marketing channel last year, but we’ve also boosted our ad expenditure on Reddit, Linkedin, Pinterest, and other platforms to build community and get results this year.

If your Facebook return on ad spend (ROAS) isn’t strong and your audience is abandoning the network, it’s time to expand your social reach. That does not, however, imply that you must completely abandon Facebook. To target different audiences, we advocate dedicating greater funding to other social accounts in 2022.

Start by looking into how Linkedin or Pinterest’s paid media advertising services can help you reach new followers and build your business in 2022 if you haven’t already. Expand your reach to TikTok and Reddit from there, assuming you have time to develop content for those networks.

5. Remove The Uncertainty From Paid Media Marketing

We understand the complexity of paid media and recognize that many marketing managers are too busy to manage new channels. Do you require additional assistance? We at Arista Systems enjoy assisting others in maximizing their budgets and attracting new customers through paid media techniques.

Get in touch to understand how your marketing team can capitalize on 2022’s top paid media trends.

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