While LinkedIn may not be the first social media platform that comes to mind when you think of getting your business out there, it’s actually essential for anyone looking to do just that. LinkedIn is a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. So, if you’re looking to get the most out of LinkedIn, read on for your step-by-step guide to creating a killer Company Page.
LinkedIn is a one-stop shop for information. It’s a platform where users can post updates, share company news, look for jobs, pitch potential clients, and chat and interact with other members. These recommendations can help you increase the efficacy of your company’s LinkedIn presence.
1. Make The Corporate Page’s Design More Appealing.
Visuals are everything on social media. If you don’t get the interest of your audience right immediately, they won’t bother reading the material. Short, engaging videos are effective and bold, original visuals can help to emphasize the information you’re attempting to convey. Make sure the photographs you choose are appropriate for your company and brand. Also, make sure your visuals are structured correctly by paying attention to the recommended proportions.
2. Include More Page Managers
Because LinkedIn is all about making connections and networking, it’s a good idea to diversify your team and add a few page managers who can invite their contacts to subscribe to your corporate page. Managing your company’s social media accounts requires a lot of time and effort, especially if you have several. Creating a small team helps to lighten the strain and allows people to contribute different perspectives on company news. Different admin roles and permissions are available on LinkedIn to offer your team members the access they require.
3. Create Design Templates For Employees To Utilize In The Heads Of Their Profiles.
Create a template for your staff to use on their profile pages if you want to have your company page recognized. The following are some examples of common themes:
- I was just hired at…
- Working for…
- Our staff is expanding at…
- Employees in the spotlight
These templates have the potential to pique the curiosity of job hunters. You may also use an employee spotlight template to highlight your current employees and have them share their own experiences with your organization. LinkedIn now offers a “My Company” tab that allows employees to authentically share their voice and develop community.
4. Evaluate And Improve Important Stakeholder Profiles.
Your company’s social media strategy should include stakeholder interaction. They aid in the company’s and your brand’s impact, support, and total buy-in. External stakeholders such as a board of directors, partners, and consumers, as well as internal stakeholders such as investors and workers, are examples of key stakeholders. They should be included in the content generation process to ensure authenticity. Optimize their profiles by double-checking that the information they’re contributing is relevant to your company’s objectives.
5. Encourage Members Of Your Team To Share And Comment On Brand Material.
One of the most significant sales tools in your toolkit is testimonials. Share your customer’s positive feedback on social media and leave a remark on their original post. Customer testimonials are frequently the final push for them to purchase your goods or service. Requesting that your employees share and comment on brand postings expands your reach and demonstrates that they are proud of their company and believe in the brand.
6. Create Ongoing Editorial Content On A Regular Basis.
You should be producing consistent editorial content in addition to company updates, events, and brand announcements. This content’s goal is to inform, educate, or entertain you. Instead OF focusing on selling anything, the material should bring value to the reader. Producing editorial content also aids in the creation of conversations with subscribers and other key audience members on your page. You can use LinkedIn’s Information Suggestion Tool, which allows administrators to find and distribute content that their members are currently interested in.
7. To Boost Engagement, Tag Companies And People In Your Updates.
Give credit where credit is due, including tagging brands in your page’s relevant material. LinkedIn is an excellent venue for recognizing and congratulating employees who have made significant contributions to your firm. This usually results in a cascade of likes, shares, and comments. It won’t go unnoticed, as many firms will thank you for acknowledging their efforts and reciprocate by tagging you in their postings.
8. Post-Articles On Key Stakeholder Sites On LinkedIn.
Starting a dialogue by publishing industry articles related to your organization is a good place to start. Are you unsure of how many articles to publish? Follow the 4-1-1 rule, which stipulates that for every piece of material about your firm you post, you should share four from another source, preferably content created by people outside your company. Instead of making it a place to talk about yourself, you focus on your audience’s requirements and deliver beneficial information to them.
Do you want to take a more strategic approach to social media across all platforms? Contact our team of specialists at Arista Systems for assistance in creating data-driven, high-quality content.