7 businesses acing the branding game

7_businesses_acing_the_branding_game

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7 businesses acing the branding game

With growing demand and supply chains, branding and marketing are two of the main pillars to growing any business with a skyrocketing speed.

Branding is the process of creating a strong, positive perception of your company and its products in your customer’s minds. Every company wants to have a strong brand, and every brand wants to expand and reach their customer.

A marketing strategy is a company’s plan for reaching out to potential customers and converting them into customers of their products or services.

Taking an example, LinkedIn is used by 90% of B2B companies for social media marketing and good reason. More than half of B2B buyers consider LinkedIn to be their “go-to” platform for purchasing advice.

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A marketing strategy’s ultimate goal is to achieve and communicate a sustainable competitive advantage over competitors.

7 Businesses with strong brand identity

Getting into the topic of the day, let’s have a look at the top 7 brands acing their branding game on and above social media.

Zomato

Zomato is one of the brands famous for its quirky copywriting and someone with “content for every situation” on social media.

Zomato’s target market consists of people aged 18 to 35 with smartphones and app experience. It intends to attract two types of customers: those who prefer to eat out and those who want food delivered to their homes.

Instagram page of Zomato, a food delivery company

Zomato’s marketing strategy combines digital marketing channels like search ads, third-party ads, in-app ads, SEO strategy, social media marketing, and even billboard or newspaper advertising.

The strategy is to reach its target audience by touching multiple touchpoints and creating highly relatable content.

Order page of Zomato ordering food in Mumbai
We are mesmerized by the variety of keywords they’re targeting and the number of relevant URLs they are creating to rank on search engines.

Mamaearth

Mamaearth is leading the competition because it focuses on the needs of its customers. To engage customers, Mamaearth’s product line includes traditional recipes and actionable content. They promote Plastic Positive, Toxin-Free, and Cruelty-Free products and brand them as #GoodnessInside.

Instagram page of Mamaearth, a beauty, cosmetic & personal care company.

MamaEarth initially catered to mothers and their children by selling baby care, pregnancy care, and skin and hair care products.

Taking the leap of faith, the company then began to broaden its customer base by selling more chemical-free skin care products such as serums and creams, face wash, lotions, and hair oils to the millennial generation.

Blog post page of Mama Earth company

Mamaearth primarily sells online through D2C channels such as Amazon, Flipkart, and others, as well as in physical stores.

By selling to a variety of audiences, Mamaearth aced the social media game by making the product reach the right hands, the decision-makers.

Amul

The first aspect of Amul’s marketing strategy is branding. Amul’s success has undoubtedly been driven by its branding strategies. We are all familiar with Amul’s tagline, “The Taste of India.”

Instagram Page of Anul- The Taste of India

The product portfolio is the second aspect of Amul’s marketing strategy.

Their primary target audience, however, was the middle and lower classes. The simple reason for their customer retention is due to product pricing.

The third consideration is product pricing. It chose a low-cost pricing strategy for products that are used frequently. Amul’s pricing strategy made it affordable to its target audience.

Lenskart

Lenskart provides high-quality eyeglasses, contact lenses, sunglasses, and other accessories to millions of Indians at low prices.

Instagram page of Lenskart who sells high quality eyewear and lenses.
Lenskart not only serves its customers online but also through physical stores. Lenskart’s services and products are available to customers through their brick-and- stores, online ordering via their app or website, and even booking eye checkup appointments at their homes.
Lenskarts, a eyewear company shift to the Omni-channel Strategy

They targets various keywords such as eyeglasses, sunglasses, and glasses to obtain paid search traffic from Google ads.

Lenskart’s SEO strategy is as strong as its product offering. Their website is SEO friendly, so it ranks high.

Sabyasachi

Sabyasachi is a well-known fashion designer who is known for his classic signature styles all over the world. Their kurta sets and lehengas are all about glamour and are made with extreme precision and intricate details.

Instagram page of Sabyasachi, a well-known fashion designer showing work about Couture and Dadi Sac
Sabyasachi is well known for its authentic style. Additionally, the market’s contemporary digital character enables stronger customer engagement.

Drift

Drift, a popular conversational marketing platform, aims to reimagine how B2B sales conversations take place. With the leadership principle of “Put the customer at the center of everything you do,” the company prioritizes quick human-to-human interaction.

Instagram_profile_Image_showing_work_of_Drift_a_popular_conversational_marketing_platform

Businesses can use Drift to have personalized real-time conversations with customers rather than the traditional friction-prone method of lead forms and endless emails.

By engaging with its customers in the same manner, the company lives up to its customer-centric values.

Image_of_Conversational_famework_explainig_cycle_of_Engage_understand_and_Recommmend

ASO

ASOS describes itself as authentic, courageous, creative, and disciplined. ASOS aspires to be “the world’s number one destination for fashion-obsessed 20-somethings.”

Instagram_profile_page_of_ASOS

Their Instagram says it all. Sassy, youthful, and engaging content. The messaging matches a brand that serves millennials and older Gen Z’s, from the mission statement to the Twitter bio and regular posts. The response they receive demonstrates that the content is reaching its intended audience. Here is a quick 5-step guide to see what brands do right and grow their social game exponentially-

    • Identify Your Audience

Determine where your target audience spends their time. Create a buyer persona and an image of your ideal customer/client. Put yourself in the shoes of your customers and thoroughly understand their problems.

    • Create a strong product and assets

The next step is to select the elements that will represent your company. Colors, fonts, packaging, slogans, logo, whatever it be, fix them for at least some time and see how people are responding. Understanding color psychology is important. Certain colors evoke different emotions and convey different meanings. You can read about them here.

    • Build a community

Once you’ve determined which platform your target audience is most active on, establish a presence there and begin with a small but strong community in which you treat people associated with you as community members rather than followers.

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    • Maintain an active presence on social media platforms that are relevant to your business.

Online brands must work hard to establish a distinct online presence. The brand identity must be communicated consistently across platforms that guide your brand as it travels across the internet.
Bookmarks, tab icons on web pages and web apps, mobile app icons, and the brand logo must all be consistent.

    • Keep track of your competitors.

Online branding must consider the competitor branding game. Companies must conduct competitor analysis to understand the online branding strategies of their competitors

We can carry out an analysis through a variety of activities, such as observing the competitor’s social media marketing and content strategies and subscribing to their newsletters and emails.

We hope this gives you a basic understanding of why, and how traditional businesses are acing the branding game and how you can do that too.

If you have realized the potential of a strong brand and want to create branding game for you , don’t hesitate to reach out to us at info@aristasystems.in and let us build your brand via social channels.

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