Revenue Growth with a Rebuilt PPC Strategy
Tools / Platforms Used
- Google Merchant Center
- Google Analytics 4 (GA4)
- Google Tag Manager
The Challenge?
Before January 2025, Glendale’s Google Ads account lacked campaign segmentation, proper conversion tracking, and feed optimization. The absence of data-driven decision-making and an unclear account structure led to inefficient ad spend, limited visibility across product categories, and underperforming remarketing efforts.
Our Solution
Arista Systems’ PPC experts completely rebuilt Glendale’s advertising ecosystem. We implemented a hybrid strategy combining Performance Max, Search, and Shopping campaigns to maximize reach and conversions.
The team:
- Integrated enhanced conversion tracking for more accurate attribution.
- Enabled dynamic remarketing to re-engage high-intent users.
- Optimized product feeds, titles, and images in Google Merchant Center to improve ad relevance.
- Conducted weekly audits and adjusted budgets based on product-level performance.
- Performed A/B testing of ad copies to identify the most engaging messaging.
This strategic restructuring established a scalable and data-driven advertising model aligned with Glendale’s growth objectives.
The Result
Between January and April 2025, Glendale’s revamped Google Ads strategy drove 287% growth in monthly revenue and a 163% increase in ROAS, leading to stronger efficiency and profitability. The success also earned Arista Systems the management of Glendale’s Bing Ads account for continued multi-channel growth.
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