Driving 55% Gross Profit Growth on Amazon
- Helium 10
- Campaign Manager
- FBA Planning
- Listing Quality Dashboard
The Challenge?
Oh! Nuts operated in a highly competitive food and gifting category and faced multiple challenges on Amazon. Their catalog was poorly structured, with under-optimized ASINs, and ad campaigns were inefficient, resulting in high ACoS. Inventory planning gaps also led to missed sales opportunities. Listing suppressions, inconsistent customer responses, and seasonal competition during key gifting periods further impacted performance.
Our Solution
Arista Systems implemented a comprehensive marketplace management strategy:
- Catalog Optimization: Created and optimized hundreds of listings with SEO-friendly content.
- Bundle Strategy: Developed strategic product bundles to capture the Buy Box and improve visibility.
- Inventory Management: Managed FBA replenishment forecasting, shipment planning, and variation listings.
- Advertising Efficiency: Launched low-ACoS campaigns focused on profitability and performance.
- Listing Health & Customer Support: Monitored suppressions, fixed warnings, and handled seller support cases while ensuring timely customer responses.
- Reporting & Insights: Delivered monthly reports, product-level trackers, and quarterly growth reviews to guide decisions.
The Result
Oh! Nuts increased units sold by 28.5% and revenue by 39.4% while boosting profitability, with net profit nearly doubling and advertising efficiency improving significantly. Listings ranked higher, suppressions dropped, and ACoS/TACoS were optimized for a healthier, more profitable Amazon operation.
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