6-step process to sell your products on Amazon Marketplace via Shopify
E-commerce is going like crazy and it’s more than normal days because of the “Festive October”. People are buying kitchen accessories, clothes, shoes, apparel, home decor, gift items, and whatnot.
And the data says that 60% of online shoppers start their research on Amazon. Surprised? Well, we are not. Amazon is one of the leading giants in the e-commerce segment and if you are not leveraging Amazon, you are losing a good chunk of users.
But what if you already have a Shopify store running? Just integrate your Shopify with Amazon.
It’s easy for a Shopify store owner to list and sell their products on Amazon. You already have a product that people are buying, you just need to expand its reach and put them on Amazon. It’s definitely easier than starting a store from scratch but you still need to put in the hard work. Don’t worry, we got you, and here is your step-by-step guide to selling your Shopify products on the Amazon marketplace.
Choose which products to list on the website
As you are already in the industry and successfully running a Shopify store, you know what products are the best sellers, how to market your product, and finally, how to drive sales. You just need to put these tactics into setting up the Amazon store.
Not all Shopify products should be added to your Amazon list and this can be decided by reviewing your data.
There are some effective tools in the market that help you do market research and take these decisions quickly and in the right manner. One such tool is AMZ Scout.
What are the requirements to integrate Shopify with Amazon?
- Have an Amazon professional seller account and a Shopify store.
- You need the necessary bank accounts
- You need to make it very clear as to which Amazon marketplace you choose to sell on because you need to put the right currency accordingly.
- Some products require approval from Amazon to be able to sell on their platform. You can view the list here and clear that out in the beginning.
The 6-step process for Shopify-Amazon integration
1. Create Amazon Professional Seller Account
To create a professional seller account, you need to have the following-
- Your Business Name
- Credit card details.
- Phone number.
- Business address.
- Taxpayer Identification Number (TIN)
- Valid Bank Account Information
Once you have the necessary details in place, go to “Amazon services”, select the appropriate region you want to sell in, and create your account by adding the details mentioned above.
2. Add Amazon as a sales channel
To add Amazon as a sales channel on Shopify, you can follow these steps-
- Log in to your Shopify admin account
- Next to the sales channel, click on the ‘+’ button and go to Amazon
- Add Channel
- Select Connect to Amazon and your Amazon sales channel will be connected to Shopify
3. Create your amazon listings
Coming to listing your products on Amazon, you can easily do this via your Shopify store.
- Go to your Shopify admin page
- Click on “Create Listing”
- Select the product you want to list on Amazon.
If you are a reseller, you can click on “Find product”, select the appropriate product, put up the price and click “Publish”.
In case you are selling a product that isn’t listed on Amazon, “Create a listing”, select a category and type out all the details there. Click “Publish” once done.
If you already have products on Amazon, link those products to Shopify. Go to your Shopify admin page, click “Amazon”, click “Link Product”, select “Browse products”, and “Select product” and after filling in all the details click “Link product”.
4. Manage and Sync your inventory
Inventory refers to all the products (items, merchandise, goods, materials) that you decide to sell and earn profits from. When it comes to managing your inventory, you have two options either allow Shopify to manage your inventory or you manually do that.
- If Shopify manages your inventory
If you allow Shopify to do this manually, you have three options-
- Shopify is able to track your inventory in real-time
- Shopify is not able to track your inventory at all
- It allows customers to buy the product even when it is “Out of stock”
In the last two cases, Shopify sets a predefined number for a particular product as 100 on your Amazon seller account and as and when the products are being sold, the number keeps reducing.
To allow Shopify to manage it for you,
- Select the option “Use Shopify inventory settings.”
- Under “Inventory,” select “Shopify tracks this product’s inventory.” Shopify will be able to update your inventory numbers on Amazon automatically.
- If you manage your inventory manually
This can be easily done while editing your listing where instead of clicking “Use Shopify inventory settings”, you click “Manually manage inventory” and set the quantity accordingly.
5. Complete your orders
Integrating and managing Shopify and Amazon accounts is easy because when any customer places an order via Amazon, it automatically shows in your Shopify store.
After logging into the Shopify admin page, click “Orders” and select the order number. Once you start receiving the orders, complete the order and update it on the admin page.
Click on “Order details” >> “Start Fulfilling” >> Select customer’s preferred method >> “Mark as fulfilled” once done >> “Fufill items” and complete the process.
We help US-based businesses to set up their e-commerce store from scratch or integrate it with any other marketplace and start taking orders. You can contact us at info@aristasystems.in and allow us to take up the hassle for your amazon marketplace.