Tag: email marketing

Personalization isn’t a new concept in the world of digital marketing. For years, it’s been a catchphrase and a grandiose “end game” ambition. While brands have been dipping their toes in the water, the Covid19 pandemic has forced them to take the plunge.

When was the last time you remember opening an email newsletter from one of the subscriptions you subscribed to on your own? Let’s accept the fact: Mostly all email newsletters are either marked read, deleted, or ignored in total. Though, when created optimally, they can get hold of audience attention, raise site traffic, drive more sales, form your credibility as an expert in your niche and grow your community of subscribers.