There have been several business changes in 2021. With the impact of COVID-19, businesses have had to discover ways to source resources and triumph over the world of eCommerce, and moved towards E-Commerce Marketing.
To help businesses to prepare well for the New Year, in this blog, we provide valued acumens and forecasts for what businesses can expect in the New Year.
We learned that businesses will face numerous obstacles when it comes to steering the uncertainty of what 2022 has in store. There are 8 foremost marketing and industry challenges businesses are presently facing and will continue to face in 2022.
We’ve listed the top 8 marketing and industry challenges, together with some solutions and resources to help businesses prepare for 2022.
CHALLENGE: ATTRACTING NEW CUSTOMERS
As an outcome of the pandemic and a modest business environment that is continuously changing, gaining new customers and raising sales may be hard for many businesses.
SOLUTION:
Offering improved content and using paid media will benefit your business to stand out to your audiences and gain an upper hand over your competitors. Considering your target audience becomes practical here. In order to gain new customers, it’s vital that you first understand their wants and needs and showcase how your business is the right solution for them.
CHALLENGE: OUTPERFORMING THE COMPETITION
The ever-changing business landscape and the rise of new businesses make it difficult for businesses to stand out from the competition.
SOLUTION:
Refresh your brand for 2022. A well-defined brand escalates brand recognition and can aid to score more customers. For numerous businesses, their brand no longer signifies who they are as a company or is no longer echoing with their target customers, which is why brand awareness has been such a tussle.
CHALLENGE: STAYING ABREAST WITH THE CHANGING COVID-19 EXPECTATIONS
For digital marketers and many businesses, COVID-19 will continue to have an impact.
Businesses find it tough to remain flexible and make long-term decisions because of the constant fluctuations caused by the pandemic. Businesses will have to adjust as the business environment continues to shift.
SOLUTION:
In this age of the virtual world, appealing to the online audience necessitates brands to be transparent and authentic, irrespective of whether they’re finding new social media or creating new content to post. Focus on producing quality content that surges brand loyalty and allows content to be repurposed proficiently for the future as well.
CHALLENGE: EXPANDING BRAND BY MANAGING VARIOUS MARKETING CHANNELS
Another marketing challenge faced is the struggle to manage multiple marketing channels for brand expansion. With so many digital strategies to reflect on, it may leave businesses struggling to understand what direction to take with the limited resources available.
SOLUTION:
Here’s a step-by-step strategy for creating a successful marketing strategy that will help in managing marketing channels more efficiently:
1. Identify the target audience
2. Study past marketing metrics
3. Execute a SWOT analysis
4. Outline your marketing goals
5. Regulate your marketing channels
6. Bear in mind the lifecycle stages and marketing funnel
7. Generate a marketing plan
8. Report and measure progress
CHALLENGE: BUDGET WORRIES
Another reason why it’s tough to determine the most effective marketing methods is that businesses tussle with their marketing budget.
Without a clear marketing budget, it becomes difficult to determine the direction of your marketing strategy and where to allocate limited resources.
SOLUTION:
Start by having access to reporting and analytics tools that provide easy-to-understand marketing and business reports and metrics. This would aid you in analyzing what is working for your business and how to allot your marketing budget accordingly.
CHALLENGE: SHORTAGE OF RESOURCES
Businesses are continuously seeking ways to provide quality products and offer excellent customer service in order to retain existing customers. Businesses are also struggling to keep up and stand out amongst their competitors in the digital world, but are also seeing a decline in the marketing budget due to a decrease in consumer spending. This means businesses are trying to do more with less.
SOLUTION:
Hire a digital agency, like Arista Systems, to manage your digital marketing projects.
Here are a few paybacks of outsourcing to a digital agency that may facilitate with business’s current lack of resources:
1. Cost savings: The cost of outsourcing to a digital agency is not even as much as hiring a full-time employee who has the skill sets necessary to compete with other businesses. This suggests that businesses can do more with their budget.
2. Save time: Time is a huge factor. Outsourcing projects to a digital agency release up hours that can be dedicated elsewhere within the business.
3. Team of experts: A digital agency is a team full of professionals who are proficient in all things digital marketing, so a lack of quality talent is no longer a concern.
CHALLENGE: LACK OF INDUSTRY AWARENESS AND EDUCATION
Another industry challenge is the lack of industry awareness and education. With so many evolving businesses it can be difficult for consumers to stay up to date with new technologies.
SOLUTION:
Know your audience. The finest way to market to consumers that aren’t aware of your product or service is to offer content that is tailored to your key audience. What are their challenges, and motivations, and how do they consume information? Attempt communicating through a variety of channels to see where your audience is most engaged: generate content that answers their questions, use greatly relevant hashtags on social media, and promote your content with paid media to reach a wide audience.
CHALLENGE: DEALING TO KEEP UP WITH THE CHANGING MARKETING NEEDS
New marketing laws and regulations are popping up every day, making it problematic for marketing and business professionals to keep up with them. And breaching these compliance regulations can result in serious penalties.
SOLUTION:
To stay abreast of the latest marketing challenges with rules and regulations, ensure you’re receiving the latest digital industry trends and updates from relevant newsletters. Or partner with a digital agency to ensure your marketing efforts are always following best practices.
PARTNER WITH ARISTA SYSTEMS
Is your business facing these marketing challenges? We believe we’ve delivered enough resources to get you on the right track for 2022. Or if you sense like you need a little more help, feel free to contact us!