Celebrating 8 Years

Serendipity. Serendipity. Serendipity. The reason Arista exists is because of this. We started working on a project to sell products online eight years ago, and serendipitously we were offered the opportunity to redesign a client’s website, so Arista was born.

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The 4 Hottest Trend In Paid Media In 2022

We can’t say it enough: 2021, we bid you farewell! So, now that it’s out of the way, let’s look ahead. In 2022, what can we expect from paid media marketing? What strategies will be carried forward from 2021, and what new techniques will be introduced?

How Can Video Content Help With SEO and CRO?

All too often, search engine optimization (SEO) is conceived merely in terms of the text on a page that Google “reads” when crawling a website. While title tags, meta descriptions, headers, and written material on a page are all vital for SEO, video content is just as important, and adding video to a webpage can help a lot. Conversion rate optimization, or CRO, is also quite significant. Both SEO and CRO services work together to attract traffic to a website.

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Converting Blog Readers Into Paying Customers On Your Website

A blog is an important content part of many websites, as it assists your target audience in finding your business online via social media and organic search. How can you capture this traffic and convert it into leads and eventually sales once your blog starts generating quality traffic?

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Tips And Best Practices For User Onboarding In 2022

The process of acquainting a new user with a product is known as onboarding. A smart user onboarding experience accelerates your new users’ time to value by guiding them to their aha moment and getting them to activate sooner.

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